Marketers still on the fence about increasing their budgets for social network marketing – be it for B2C or B2B – may be missing the boat.
January data from on Compete.com’s list of most visited internet sites showed that Facebook continues to grow, recently leapfrogging Yahoo into the number two spot on its list.
Facebook topped 134 million unique U.S. visitors in January, according to Compete.com.
This is the first change at the top of the list in two years. At that time, Google unseated Yahoo as the most popular website.
But marketers don’t need to eschew Google as it continues to hold the number one spot based on visits for the month, the company said. Its overall grasp on web surfers trails Facebook.
Over the past year, Compete.com shows that time spent by all visitors online at Facebook more than doubled to more than 11 percent in January 2009, versus the prior year. At the same time, both Google and Yahoo saw their numbers hover just above the 4 percent mark Yahoo came in at 4.25 percent while Google had 4.1 percent in January 2010.
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