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Archive for
March, 2010
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Instead of asking users to become a fan of Cheryl Cole, Lady Gaga or what ever you like to follow, Facebook will let social networkers click on the “like” button in the future instead.
According to the site’s number crunchers, Facebook users already click “like” on comments, photos, status updates, etc nearly twice as much as they click “become a fan”.
They reckon changing the button will make people more comfortable with linking up to brands.
Facebook also makes money from the ads used by businesses to attract social networkers to their pages, with the average user currently becoming a fan of four pages every month.
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More than three in four UK internet users belong to online networking sites such as Facebook and Twitter, according to research by InSites Consulting.
Facebook is used by half, the online market research organisation found, with Twitter attracting 42 per cent of the British online community.
Figures for the UK reflect the global trend, with Facebook the world´s most popular networking site, visited by 51 per cent of the total online population.
Remarkably, 72 per cent of internet users worldwide use at least one social network, which means a staggering 940 million users worldwide.
The UK´s online community is not the most socially active, however, as in South America 95 per cent of web users log on to social networking sites on a regular basis.
It was revealed recently by Experian Hitwise that Facebook attracts more loyal visitors than Google, and also directed more traffic to news sites than the web´s leading search engine.
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Social networking sites are now more popular with consumers than the telephone, it has been claimed.
Daniel Chubb, chief executive officer at Dansway Communications and Online Social Media, said many people especially are using websites such as Twitter and Facebook more times a day than their mobiles and landlines ? comments which may interest marketing professionals seeking opportunities online.
He claimed that the younger generation in particular “cannot live without social media” to keep in touch and shape their leisure time.
“Facebook overshadows all, but niche social media sites are more popular with many users with specific interests,” Mr Chubb stated.
Research published by InSites Consulting this week revealed that 72 per cent of internet users are part of at least one social network, which translates to 940 million users worldwide.
According to the study, Facebook remains the most popular social media platform with 51 per cent of global internet users, followed by MySpace (20 per cent) and Twitter (17 per cent).
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Is your social media marketing campaign working for you, or is it more in the nature of a kamikaze mission?
Social media marketing on sites such as Twitter and Facebook can do wonders for your online business IF you use them correctly.
However, if you are making major mistakes in your social media campaigns, you might be on the fast track to the ecommerce graveyard!
Here are some common mistakes that you don’t want to make in social media marketing:
Too Many Advertisements. This is a huge no-no! Internet users in general and social site members in particular find pop-up and flashing ads extremely annoying. Ditto for too many ads of any kind! If you have any sly thoughts about disguising your ads as regular content—forget it! Web folks are savvy to that sort of subterfuge and you will find yourself a social site pariah in nothing flat by using those tricky techniques.
Spamming. Never, ever spam! Don’t send blanket messages to every one of your followers or people on your Friends list, either, or this can be considered spammy behavior. Only send messages where they are relevant. Every one of your followers may not be interested in the same things, so try to keep your messages pertinent to the recipients.
No option to share. Make it as easy as possible for your content to be shared. On Twitter, for example, you can ask for your message to be shared by including “Please RT,” which translates to “Please retweet.” The best and fastest way to get your content passed along is to make it easy and painless for readers!
Being selfish. Don’t just share your own content! Pass along any message or post by other users that is interesting, entertaining and/or informative to others.
Only using one social site. You don’t want to spread yourself too thin and wind up not doing a good job of marketing at any site, but it doesn’t pay to put all of your eggs into one basket, either. Try several of the most popular social sites, and then narrow it down to two or three that work best for you.
Don’t make mistakes that amount to social media marketing suicide!
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Sony Vaio’s Twitter account has generated over £1 million in sales, people working in website marketing may be interested to know.
Speaking at the Social Media for Brand Building event, hosted by Marketing Week on February 25th, Sony head of corporate communications Nick Sharples said the company sees Twitter as a viable sales platform as well as a tool to amplify PR activity, New Media Age reports.
The technology giant launched a website promotion campaign for a special edition of its Cyber-shot camera range last year and used social media to extend PR coverage over nine months, resulting in over £12.5 million in revenue.
However, while speakers from brands including Diageo and MyDeco agreed that social media delivers results, at last week’s event, held in London, many insisted it must always be used alongside more traditional channels.
Further, one social media commentator has suggested that brands and businesses that hope to profit from their social media campaigns may have the wrong idea.
SEO specialist Katy Woodrow Hill said that while “product focused brands” may look to use social media as a sales channel, for most brands it is a communication channel.
“For some people social media marketing has nothing to do with making money,” Ms Woodrow Hill explained.
“For them it’s about saving money and reducing costs elsewhere by using it as a customer services feed rather than a sales feed.”
But she added that it was dangerous for brands to venture into social media thinking that they are just going to make money.
“You have to work with your consumers, your advocates and those that don’t like you in order to develop a social media personality.”
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There has been a great shift from traditional news platforms to online and mobile news sources in the last couple of years.
Having your dog bring you the freshly delivered copy of the latest newspaper headlines seems like a memory from the past in today’s world where social networks such as Twitter can provide instant updates in the event of breaking news.
The wider availability of nearly instantaneous micro newsfeeds has changed the very notion of our news consumption. Younger generations and technological savvy individuals are relying on news sources that are delivered in the form of community-sourced information. These “news sources” are often supplied in the form of friends status updates, blogs, trending topics and retweeted news headlines.
Consumers are also branching out from the one newspaper subscription model to become better informed about current events.
According to a report published by Pew Internet on March 1, 92 percent of Americans use multiple platforms to get their news during a normal day. Only seven percent turn to one single media platform to read their news.
In the digital era, humans have turned to news platforms that let them customize information according to their personal tastes. Twenty-eight percent of internet users have created a personalized homepage that delivers news and information about topics that interest them.
They also expect to be able to access news headlines from their mobile phones when they are away from their computer. More than 30 percent of mobile phone owners use their device to read news headlines.
“In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory,” explained Pew Internet.
The study shows that people are becoming increasingly interested in participating in the news. 37 percent of internet users surveyed said they had either contributed to the creation of news, posted a comment about current events or helped spread news headlines via social media sites.
“To a great extent, people’s experience of news, especially on the internet, is becoming a shared social experience as people swap links in emails, post news stories on their social networking site feeds, highlight news stories in their Tweets, and haggle over the meaning of events in discussion threads. For instance, more than 8 in 10 online news consumers get or share links in emails,” said Pew Internet.
2,259 US-based respondents took part in the survey from December 28, 2009 to January 19, 2010.
Learn more about social Network Marketing here
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