Social networking sites are now more popular with consumers than the telephone, it has been claimed.
Daniel Chubb, chief executive officer at Dansway Communications and Online Social Media, said many people especially are using websites such as Twitter and Facebook more times a day than their mobiles and landlines ? comments which may interest marketing professionals seeking opportunities online.
He claimed that the younger generation in particular “cannot live without social media” to keep in touch and shape their leisure time.
“Facebook overshadows all, but niche social media sites are more popular with many users with specific interests,” Mr Chubb stated.
Research published by InSites Consulting this week revealed that 72 per cent of internet users are part of at least one social network, which translates to 940 million users worldwide.
According to the study, Facebook remains the most popular social media platform with 51 per cent of global internet users, followed by MySpace (20 per cent) and Twitter (17 per cent).
|
