More than three in four UK internet users belong to online networking sites such as Facebook and Twitter, according to research by InSites Consulting.
Facebook is used by half, the online market research organisation found, with Twitter attracting 42 per cent of the British online community.
Figures for the UK reflect the global trend, with Facebook the world´s most popular networking site, visited by 51 per cent of the total online population.
Remarkably, 72 per cent of internet users worldwide use at least one social network, which means a staggering 940 million users worldwide.
The UK´s online community is not the most socially active, however, as in South America 95 per cent of web users log on to social networking sites on a regular basis.
It was revealed recently by Experian Hitwise that Facebook attracts more loyal visitors than Google, and also directed more traffic to news sites than the web´s leading search engine.
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