Welcome to Part 5…
How to laser target friends in your niche
During this FREE course we’ll be building up a targeted Friends list in Facebook.
But before you can add any Friends you need to know which ones to add.
So in this part we’ll be exploring the targeting, which is really quite simple.
Let’s start with this fact….
There’s no point having lots of Facebook friends if they aren’t the right ones.
For example if your business is in car valeting there’s not going to be too much commercial reward in having 5000 Facebook friends that are into beauty products!
So when acquiring Facebook friends it’s important to make sure you’re making friends with the right people.
Think of it as an extension of your business network where you can connect and market your business to like minded individuals.
It’s my opinion that it’s also important to distinguish between your normal Social Friends and Facebook Friends. If you think of Facebook as a personal marketing tool, then the target audience doesn’t really want to hear the intimate details of your personal life (at least let’s hope not anyway!)
And conversely your “real life” social friends may not be your freinds for too much longer if you’re marketing to them!
So it’s often a good idea to have a couple of accounts.
One to talk to your regular friends, and one to network for business.
So once you’ve set up a business profile yourself that contains your business interests (which should match the niches you operate within) you just need to find and join the right groups.
Once again these should be groups that reflect your business’s customer base.
One great feature of Facebook is that you’ll be able to see how popular a group is before you join it, so the groups with larger numbers are always going to have more marketing potential.
If you’re unsure on how to target and join groups, I cover the whole process end to end (with easy to follow screenshots!) in my eBook.
If you’d like a copy, just click here to download it now.
Tomorrow in part 6, we’ll be covering how to grow your friends list.
ONE LAST TIP: don’t post junk on your Facebook wall!
Put useful and helpful information on there, and your Facebook friends will want to read your posts.
If you think this article was useful, use the links below to post it on your Facebook Wall & Twitter to
enhance your Social Network Pressence.
If you’ve just visted from Facebook and haven’t subscribed to
this FREE 8 part Facebook Marketing Course yet…
just click here to get it all for FREE
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