I’m working on an exciting new project…

Posted by admin at May 28, 2010 | Category Facebook News, Social Network Marketing

I’m working on a very exciting project that has the potential to go completely viral on Facebook.

It’s real exciting, but my business partners have sworn me to secrecy!

It’s killing me not to share how exciting this is, but I just want to share a little with my page fans, so you e a feel how Facebook is changing the shape of internet marketing for good.

I’ll be sharing my progress in the coming weeks, I’ll be sharring my progess, so keep watching this space.

Clarke.

5 easy ways to use Facebook to improve SEO

Posted by admin at May 10, 2010 | Category Facebook Marketing, Social Network Marketing, Training

Here are 5 easy ways to use Facebook to boost your SEO

I’ve used this to strategy achieve Google Ranks of 1 on competitive keywords in a few short weeks.

1. Get a blog on your site

This is nothing new but an essential tool to back up your Facebook strategy. Your blog’s newsfeed can be imported into Facebook so this can be the source and storage area for very useful information that can be posted on Facebook. If you’re not sure what to use, I can recommend wordpress for flexibility and ease of customization. 

2. Regularly post unique and relevant content

Once you have your blog, make sure your posting content that’s both unique and relevant to your market on a regular basis. Resist the temptation to post other people’s content as search engines prefer to spider unique content. If you’re really struggling to find content to post, check out digg.com

3. Get a Fan page

This is the keystone of your Facebook Marketing. If you have a fan page, you’ll be able to use it as the Facebook pressence of your blog.

Once set up you’ll be able to fully customise the page so that it can build your brand/ a list of prospects or even make sales!

To see an example of a Fan Page that performs well this here’s a link to my Facebook Fan Page

If you’d like to know how to set this up step by step it’s covered in detail here

4. Share your blog posts on your Fan page

Google spiders Facebook links, so your blog posts page rank will increase dramatically if it’s well publicised on Facebook.

You should share the links to your blog post in your news feed and your fan page’s feed. 

5. Ask your Friends to share the content

Last, but probably most important – invite your friends and fans to share your article. If it’s genuinely useful, and not just a shameless sales pitch they’s be happy to.

This will boost the number of links to your post and massively boost it’s SEO.

Personally I always try to keep my posts informative as I’ve found that my friends are only are eager to share the information, if they think their friends will find it useful. 

If you Found this information useful

1. Please share it with the buttons below

2 Please tell me – and tell me what else you’d like to know via the comments boxes below

(if I have the information I’ll share it with you!)

Clarke

Digg Twitter

How to produce good looking Facebook posts

Posted by admin at May 4, 2010 | Category Facebook Marketing, Social Network Marketing, Training

When posting a link on Facebook, it’s important that the information Facebook pulls out from the site your linking too looks credible – especially if you want your Friends and Fans to click through!

Have you ever wondered when posting your link, why there’s sometimes an image thumbnail next to the page description and sometimes there’s nothing.

And sometimes an image appears that has nothing to do with the link what so ever!

That’s because when you attach the link to your post you’ll find that Facebook quickly scans the page for images. This is a fairly random scan and it doesn’t always produce the results you want it to.

But there’s a really easy solution…

All you need to do is paste the following code into the header section of the page you’re linking to (or if it’s a third party site, ask the webmaster to do this)

<link rel=”image_src” href=”image file name” />

and replace image file name with the location and file name of the image on your server.

so if the image I want to display is in the images folder on my site and is called avatar.gif, I’d use the following line of HTML on my page

<link rel=”image_src” href=”images/avatar.gif” />

easy stuff!

Clarke

Facebook Marketing Courses

Posted by admin at May 3, 2010 | Category Facebook Marketing, Social Network Marketing, Training

One of the most common email requests I receive is

“Can you recommend any Facebook Marketing Courses ?”

And whilst it’s fairly easy to point people in the right direction of good online resources, the majority of people want to attend a sit down type course in a classroom.

But I don’t tend to recommend these , as it’s always going to be more expensive than learning online.

Id also be wary of lots of corporate training companies ”band-wagoning” on Facebook and then just teaching you  basic  theory about social media…rather than teaching you the real hardcore marketing techniques that work extremely well.

However, if you are determined to spend a few hundred or even a few thousand dollars on a classroom based course, be sure to ask for a comprehensive contents list before you pay anything.

If you’re looking for a benchmark to compare it to, here’s the contents list from my Social Media Marketing 2.0 ebook, that’s just $29.95, and so you should be looking for major advancement on these topics to justify spending a lot more.

Here’s the contents list for Social Network Marketing 2.0

1. Why you really need to read Social Network Marketing 2.0 now..

2. What’s in this eBook?.

3. The Social Networking revolution.

4. The phenomenal growth of social networking.

5. Who uses Facebook?.

6. How people use Facebook.

7. Exactly how many of your customers use Facebook?.

8. What do people use Facebook for?.

9. The psychological drivers of Facebook.

10. Your Facebook marketing starts here.

10.1 Step by step guide to building your network.

10.2 Once you’ve built your network….

10.3 Managing your new network.

11. Major League marketing on Facebook.

12. Facebook groups.

13. Facebook fan pages.

14. Setting up your own fan page.

15. Customizing your page.

16 Step by step guide to setting up your fan page.

16.1 Add the Static FBML App.

16.2 Set up your tab.

16.3 Add your content

16.4 Make tour page the default landing page.

17. Promoting your fan page.

17.1  Invite your friends.

17.2 Add a ‘become a facebook fan’ button to your existing website.

17.3 Step by Step code to adding a like button to your website.

17.4 using video to virally market your page.

17.4 Using paid advertising.

18. Maintaining a relationship with your fans.

18.1 Where can I get interesting and relevant content?.

18.3 Create an event

18.2 Add an external blog’s newsfeed.

19. You’re not quite done yet….

BONUS FREE Video 1:  Facebook Marketing.

Bonus FREE Video 2: Facebook Fan Pages.

Bonus Free Video: 3 Rapid List Building.