One of the most common email requests I receive is
“Can you recommend any Facebook Marketing Courses ?”
And whilst it’s fairly easy to point people in the right direction of good online resources, the majority of people want to attend a sit down type course in a classroom.
But I don’t tend to recommend these , as it’s always going to be more expensive than learning online.
Id also be wary of lots of corporate training companies ”band-wagoning” on Facebook and then just teaching you basic theory about social media…rather than teaching you the real hardcore marketing techniques that work extremely well.
However, if you are determined to spend a few hundred or even a few thousand dollars on a classroom based course, be sure to ask for a comprehensive contents list before you pay anything.
If you’re looking for a benchmark to compare it to, here’s the contents list from my Social Media Marketing 2.0 ebook, that’s just $29.95, and so you should be looking for major advancement on these topics to justify spending a lot more.
Here’s the contents list for Social Network Marketing 2.0
1. Why you really need to read Social Network Marketing 2.0 now..
2. What’s in this eBook?.
3. The Social Networking revolution.
4. The phenomenal growth of social networking.
5. Who uses Facebook?.
6. How people use Facebook.
7. Exactly how many of your customers use Facebook?.
8. What do people use Facebook for?.
9. The psychological drivers of Facebook.
10. Your Facebook marketing starts here.
10.1 Step by step guide to building your network.
10.2 Once you’ve built your network….
10.3 Managing your new network.
11. Major League marketing on Facebook.
12. Facebook groups.
13. Facebook fan pages.
14. Setting up your own fan page.
15. Customizing your page.
16 Step by step guide to setting up your fan page.
16.1 Add the Static FBML App.
16.2 Set up your tab.
16.3 Add your content
16.4 Make tour page the default landing page.
17. Promoting your fan page.
17.1 Invite your friends.
17.2 Add a ‘become a facebook fan’ button to your existing website.
17.3 Step by Step code to adding a like button to your website.
17.4 using video to virally market your page.
17.4 Using paid advertising.
18. Maintaining a relationship with your fans.
18.1 Where can I get interesting and relevant content?.
18.3 Create an event
18.2 Add an external blog’s newsfeed.
19. You’re not quite done yet….
BONUS FREE Video 1: Facebook Marketing.
Bonus FREE Video 2: Facebook Fan Pages.
Bonus Free Video: 3 Rapid List Building.
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