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Facebook News
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I’m working on a very exciting project that has the potential to go completely viral on Facebook.
It’s real exciting, but my business partners have sworn me to secrecy!
It’s killing me not to share how exciting this is, but I just want to share a little with my page fans, so you e a feel how Facebook is changing the shape of internet marketing for good.
I’ll be sharing my progress in the coming weeks, I’ll be sharring my progess, so keep watching this space.
Clarke.
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More than three in four UK internet users belong to online networking sites such as Facebook and Twitter, according to research by InSites Consulting.
Facebook is used by half, the online market research organisation found, with Twitter attracting 42 per cent of the British online community.
Figures for the UK reflect the global trend, with Facebook the world´s most popular networking site, visited by 51 per cent of the total online population.
Remarkably, 72 per cent of internet users worldwide use at least one social network, which means a staggering 940 million users worldwide.
The UK´s online community is not the most socially active, however, as in South America 95 per cent of web users log on to social networking sites on a regular basis.
It was revealed recently by Experian Hitwise that Facebook attracts more loyal visitors than Google, and also directed more traffic to news sites than the web´s leading search engine.
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Social networking sites are now more popular with consumers than the telephone, it has been claimed.
Daniel Chubb, chief executive officer at Dansway Communications and Online Social Media, said many people especially are using websites such as Twitter and Facebook more times a day than their mobiles and landlines ? comments which may interest marketing professionals seeking opportunities online.
He claimed that the younger generation in particular “cannot live without social media” to keep in touch and shape their leisure time.
“Facebook overshadows all, but niche social media sites are more popular with many users with specific interests,” Mr Chubb stated.
Research published by InSites Consulting this week revealed that 72 per cent of internet users are part of at least one social network, which translates to 940 million users worldwide.
According to the study, Facebook remains the most popular social media platform with 51 per cent of global internet users, followed by MySpace (20 per cent) and Twitter (17 per cent).
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Between December 2008 and 2009, the total time spent on social networks rose by a massive 82% — from an average of three hours a month, to almost six! To nerds like you and I, six hours doesn’t sound like a huge amount, but when you figure in the ‘casuals’ that bring the average down — like your grandmother — it’s a little scary.
And it’s all because of darned Twitter and Facebook! Yes, they’re to blame: other major social networks (MySpace, LinkedIn, Classmates) saw a decline in unique users throughout 2009. Twitter, bolstered by a humongous 579% gain from 2.7 million to 18.1 million unique users per month, saw the greatest percentile growth in the social networking sector. Facebook, with a minuscule 200% expansion in 2009, is still by far the largest network with 207 million unique visitors in December 2009.
While worldwide average growth for social networks came in at 82%, the U.S. in particular saw a 143% increase. Believe it or not though, Australia actually clocks up the highest average use of social networks: they spend almost 7 hours a month, while the US and UK spend a paltry 6 hours each!
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Marketers still on the fence about increasing their budgets for social network marketing – be it for B2C or B2B – may be missing the boat.
January data from on Compete.com’s list of most visited internet sites showed that Facebook continues to grow, recently leapfrogging Yahoo into the number two spot on its list.
Facebook topped 134 million unique U.S. visitors in January, according to Compete.com.
This is the first change at the top of the list in two years. At that time, Google unseated Yahoo as the most popular website.
But marketers don’t need to eschew Google as it continues to hold the number one spot based on visits for the month, the company said. Its overall grasp on web surfers trails Facebook.
Over the past year, Compete.com shows that time spent by all visitors online at Facebook more than doubled to more than 11 percent in January 2009, versus the prior year. At the same time, both Google and Yahoo saw their numbers hover just above the 4 percent mark Yahoo came in at 4.25 percent while Google had 4.1 percent in January 2010.
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With Twitter co-founder Evan Williams announcing that the social network set a new record for daily traffic last month, marketers have been reminded not to overlook the value of such microblogging sites in raising their profile.
Indeed, the addition of Twitter to Google’s real-time search saw its overall unique visitor numbers rise by nine per cent from December to 21.79 million in January, according to comScore.
This rising traffic suggests the social network is more than just a fad – and that it can play a valuable role in helping marketers to spark interest in the mainstream.
Sam Tilson, director of marketing strategies at online supermarket Zoombits.co.uk, recently said that sites such as Twitter and Facebook should be increasingly important for search engine optimisation (SEO).
“If you are doing SEO for a contemporary reference, it is vital to ensure your message is placed on Facebook and Twitter to ensure [it is] included in the Google real-time search,” he said.
According to comScore, four out of five US internet users visited a social network at least once a month in 2009.
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Microsoft has recently enhanced its Office suite by adding new social media features. It has announced the availability of Outlook Social Connector on LinkedIn.
The Outlook Social Connector is a set of new features that bring together communications history, contact information, and professional and social networking information into the Outlook.
With the LinkedIn download for the Outlook Social Connector, users would be able to connect colleagues network and get updates through email.
In his blog, Dev Balasubramanian, product manager, Microsoft Outlook said, “ What we think users will appreciate is that the Outlook Social Connector doesn’t add another professional or social network into the mix.”
“The Outlook Social Connector does offer busy people, who are already a part of one or several networks, convenience – not confusion,” he added.
Microsoft is also planning to extend this platform over Facebook and MySpace.
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The world’s biggest social networking site, Facebook, is to launch a slimmed-down version of itself exclusively for mobile phones.
Called ‘Facebook Zero’, the text-only low-bandwidth site is designed to be used by more than 100 million people who currently access Facebook from their mobiles.
Speaking from the Mobile World Congress in Barcelona, a spokesperson for Facebook announced the site would be available to customers in the coming weeks.
Meanwhile industry analysts have said the stripped-down site could help operators free-up critical bandwidth on their networks.
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