I’m working on an exciting new project…

Posted by admin at May 28, 2010 | Category Facebook News, Social Network Marketing

I’m working on a very exciting project that has the potential to go completely viral on Facebook.

It’s real exciting, but my business partners have sworn me to secrecy!

It’s killing me not to share how exciting this is, but I just want to share a little with my page fans, so you e a feel how Facebook is changing the shape of internet marketing for good.

I’ll be sharing my progress in the coming weeks, I’ll be sharring my progess, so keep watching this space.

Clarke.

5 easy ways to use Facebook to improve SEO

Posted by admin at May 10, 2010 | Category Facebook Marketing, Social Network Marketing, Training

Here are 5 easy ways to use Facebook to boost your SEO

I’ve used this to strategy achieve Google Ranks of 1 on competitive keywords in a few short weeks.

1. Get a blog on your site

This is nothing new but an essential tool to back up your Facebook strategy. Your blog’s newsfeed can be imported into Facebook so this can be the source and storage area for very useful information that can be posted on Facebook. If you’re not sure what to use, I can recommend wordpress for flexibility and ease of customization. 

2. Regularly post unique and relevant content

Once you have your blog, make sure your posting content that’s both unique and relevant to your market on a regular basis. Resist the temptation to post other people’s content as search engines prefer to spider unique content. If you’re really struggling to find content to post, check out digg.com

3. Get a Fan page

This is the keystone of your Facebook Marketing. If you have a fan page, you’ll be able to use it as the Facebook pressence of your blog.

Once set up you’ll be able to fully customise the page so that it can build your brand/ a list of prospects or even make sales!

To see an example of a Fan Page that performs well this here’s a link to my Facebook Fan Page

If you’d like to know how to set this up step by step it’s covered in detail here

4. Share your blog posts on your Fan page

Google spiders Facebook links, so your blog posts page rank will increase dramatically if it’s well publicised on Facebook.

You should share the links to your blog post in your news feed and your fan page’s feed. 

5. Ask your Friends to share the content

Last, but probably most important – invite your friends and fans to share your article. If it’s genuinely useful, and not just a shameless sales pitch they’s be happy to.

This will boost the number of links to your post and massively boost it’s SEO.

Personally I always try to keep my posts informative as I’ve found that my friends are only are eager to share the information, if they think their friends will find it useful. 

If you Found this information useful

1. Please share it with the buttons below

2 Please tell me – and tell me what else you’d like to know via the comments boxes below

(if I have the information I’ll share it with you!)

Clarke

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How to produce good looking Facebook posts

Posted by admin at May 4, 2010 | Category Facebook Marketing, Social Network Marketing, Training

When posting a link on Facebook, it’s important that the information Facebook pulls out from the site your linking too looks credible – especially if you want your Friends and Fans to click through!

Have you ever wondered when posting your link, why there’s sometimes an image thumbnail next to the page description and sometimes there’s nothing.

And sometimes an image appears that has nothing to do with the link what so ever!

That’s because when you attach the link to your post you’ll find that Facebook quickly scans the page for images. This is a fairly random scan and it doesn’t always produce the results you want it to.

But there’s a really easy solution…

All you need to do is paste the following code into the header section of the page you’re linking to (or if it’s a third party site, ask the webmaster to do this)

<link rel=”image_src” href=”image file name” />

and replace image file name with the location and file name of the image on your server.

so if the image I want to display is in the images folder on my site and is called avatar.gif, I’d use the following line of HTML on my page

<link rel=”image_src” href=”images/avatar.gif” />

easy stuff!

Clarke

Facebook Marketing Courses

Posted by admin at May 3, 2010 | Category Facebook Marketing, Social Network Marketing, Training

One of the most common email requests I receive is

“Can you recommend any Facebook Marketing Courses ?”

And whilst it’s fairly easy to point people in the right direction of good online resources, the majority of people want to attend a sit down type course in a classroom.

But I don’t tend to recommend these , as it’s always going to be more expensive than learning online.

Id also be wary of lots of corporate training companies ”band-wagoning” on Facebook and then just teaching you  basic  theory about social media…rather than teaching you the real hardcore marketing techniques that work extremely well.

However, if you are determined to spend a few hundred or even a few thousand dollars on a classroom based course, be sure to ask for a comprehensive contents list before you pay anything.

If you’re looking for a benchmark to compare it to, here’s the contents list from my Social Media Marketing 2.0 ebook, that’s just $29.95, and so you should be looking for major advancement on these topics to justify spending a lot more.

Here’s the contents list for Social Network Marketing 2.0

1. Why you really need to read Social Network Marketing 2.0 now..

2. What’s in this eBook?.

3. The Social Networking revolution.

4. The phenomenal growth of social networking.

5. Who uses Facebook?.

6. How people use Facebook.

7. Exactly how many of your customers use Facebook?.

8. What do people use Facebook for?.

9. The psychological drivers of Facebook.

10. Your Facebook marketing starts here.

10.1 Step by step guide to building your network.

10.2 Once you’ve built your network….

10.3 Managing your new network.

11. Major League marketing on Facebook.

12. Facebook groups.

13. Facebook fan pages.

14. Setting up your own fan page.

15. Customizing your page.

16 Step by step guide to setting up your fan page.

16.1 Add the Static FBML App.

16.2 Set up your tab.

16.3 Add your content

16.4 Make tour page the default landing page.

17. Promoting your fan page.

17.1  Invite your friends.

17.2 Add a ‘become a facebook fan’ button to your existing website.

17.3 Step by Step code to adding a like button to your website.

17.4 using video to virally market your page.

17.4 Using paid advertising.

18. Maintaining a relationship with your fans.

18.1 Where can I get interesting and relevant content?.

18.3 Create an event

18.2 Add an external blog’s newsfeed.

19. You’re not quite done yet….

BONUS FREE Video 1:  Facebook Marketing.

Bonus FREE Video 2: Facebook Fan Pages.

Bonus Free Video: 3 Rapid List Building.

Free Facebook Marketing Course

Posted by admin at April 29, 2010 | Category Facebook Marketing, Social Network Marketing, Training

I’ve just added a brilliant free widget into my blog sidebar that will allow anybody to grab my FREE Facebook Marketing Course from any of my blog pages.

Hopefully this will mean more people will find it and benefit from what I can teach them.

I’m constantly updating the FREE content in my course, but at the  moment it consists of 7 daily lessons to get you started  and then 3 videos you can watch that will start giving the solutions you need to get moving on Facebook whilst it’s still a level playing field.

I personally used the information in the videos to build my Facebook Fan Page, which has proved very successful so far! 

If you’re a total novice or an experienced marketer, I suggest you give the course a go as there a topics varying from getting started on Facebook to an in depth comparison of Facebook vs Google advertising platforms, and when you should use each one.

Hopefully something for everyone!

I you like the FREE course please post a comment below and/or click the like button on the left.

The more more positive feedback I get, the more I’ll add into my FREE Facebook Marketing Course  in future!

Clarke

1shoppingcart plugin for wordpress

Posted by admin at April 29, 2010 | Category Facebook Apps, Social Network Marketing

I’m currently testing out the 1shoppingcart plugin for wordpress.

This should allow me to generate interested prospects from causal visitors to my blog.

But…the proof is always in the results!

I’ll be testing it out over the next couple of weeks and will share my findings in my blog.

Clarke

Clever Facebook Marketing tools for your blog

Posted by admin at April 28, 2010 | Category Facebook Apps, Facebook Marketing, Social Network Marketing

For me, the way to develop your Facebook Marketing website seems to be integration.

I’ve just installed some really neat tools in my Social Network Guru Blog that integrate lots of Facebook functionality into my blog pages.

This were just free plugins – no coding required!

This means Facebook users can now rate my page, share content and even write on their own Facebook wall from my blog!

I suspect this is just the beginning for Facebook Marketing, where soon all sorts of clever apps and plugins will allow you to offer things to Facebook users.

Maybe even one day we’ll be buying things via our facebook account!

Now there’s a thought…

Clarke

Video: How to Create and Promote a Facebook Event

Posted by admin at April 27, 2010 | Category Facebook Marketing, Social Network Marketing, Training

If you want to learn how to create and promote a Facebook event, just watch these two videos.

Video 1 will show you how to set up the event

Video 2 will show you how to promote the event and maximise the number of attendees to the event.

How to set up a Facebook Fan Page

Posted by admin at April 19, 2010 | Category Facebook Apps, Facebook Marketing, Social Network Marketing

Having recently watched Robert Grant’s excellent Free video on setting up a Facebook Fan Page
(which is in my FREE Facebook Marketing Course – now on my Facebook Fan Page)

I decided to apply it so you can see for yourself how easy it is….

Feel free to copy it!

All I did was:

1. Add a company page (under advertising)

2. Add the BML app under applications

3. Paste some HTML into the FBML app and called it my welcome page

It’s really easy!

And if you have a blog you can add that in too!

Before  you visit my Fan Page…

and of course only if you find it helpful…

please click on the link/become a fan button at the top of my fan page

Here’s the link you’ll need to copy it / check it out via the link below

My Fan Page on Facebook

Clarke

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Social Media – Where do I start?

Posted by admin at April 8, 2010 | Category Social Network Marketing

Social media  has revolutionized marketing and advertising.  As a result, even if you’re a novice at “getting the word out” on who or what you are and what goods/services you provide, business owners with a little know how  can use any number of social media sites to make a ripple on a very large, but level playing field.  So to try and compete, like other business startups or marketing managers looking to take control of the marketing reigns, make sure you are registered or have an active profile on many of these sites.

But, the need to automatically adopt all the latest social media trends and master every social media site could possibly hinder your ability to actually grow your business venture and leave you with a sense of social media overload.  You should be primarily focusing on what makes your business venture great instead of scratching your head over how to get your Twitter followers over to your Linkedin profile so your Google Analytics account can monitor how many unique visitors are requesting connections in order to direct them to your WordPress blog to tell users what you think about using FriendFeed to link to your Twitter followers.

If you are like many of the new or well established business owners, entrepreneurs, or marketing professionals and you want to take advantage of what social media has to offer your marketing bottom line, you should treat social media sites like any other tool that you utilize to operate your business.

• Have a clear goal for what you want that tool to accomplish.
• Identify the best method for using that tool to accomplish your goal.
• Monitor the rate success of utilizing the tool.

Just jumping out into the social media world can quickly turn into leaving you overwhelmed and frustrated if you are not prepared.  To avoid social media overload you should map out a plan of action.  That way, you can identify which social media sites work the best for you.  There are tons of sites, resources, and tools related to social media, and a great deal of them can be redundant and thus eliminated from your game plan, only if you have a game plan to start with.  Social Media Today is a good place to start and talk to other social media professionals and get ideals and tools.  As a result of identifying which social media tools work the best, you will be able to easily monitor them via sites like Google Analytics to see if they are in fact, proving you a solid ROI (time is money). 

Tip: If there are sites out there you that you don’t use, a good habit is to remove all personal information from the site.

I know it’s tempting to make sure you are registered on every social network.  But if you’re not careful, the need to be everywhere can evolve into an inability to be anywhere.  You should develop a targeted marketing strategy with social media sites to ensure your focus can remain on growing your brand and in turn, growing your business.

Want to learn more about social network marketing?

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